Media Mogul/Billionaire is a fan of Utah’s Sweet Tooth Fairy!

The newest location for The Sweet Tooth Fairy opened last weekend in the Foothill area of Salt Lake City. And um…someone special was there…

Here’s the full story from the Salt Lake Tribune:

Billionaire mixes with cupcakes, Utah customers

Sumner Redstone » Owner of CBS, Viacom attends opening of new SLC pastry store

by Tom Harvey

It’s not often that the opening of a cupcake store in Utah is attended by a media mogul who is one of the world’s richest men.

But there was Sumner Redstone on Friday chewing away on some of his favorite pastries as the Provo-based Sweet Tooth Fairy opened its doors at Foothill Village in Salt Lake City, the fourth store of an expanding chain.

The owner of CBS and Viacom, two media giants, said he started asking for the cupcakes and cakebites (candy-sized cakes) after he saw them featured on the Rachael Ray show on the Food Network, which is owned by Viacom.

“Their content is wonderful, like CBS,” said the network’s owner.

Sumner toured the small store, gazed into the cases and nibbled on cakebites while filming a news promo for the local CBS affiliate, KUTV Channel 2.

The 87-year-old Sumner shares the No. 400 spot on the Forbes ‘ list of the world’s billionaires. The magazine lists his net worth at $2.4 billion.

Megan Faulkner Brown, Tooth Fairy CEO, said Sumner or his staff had been phoning occasionally asking for shipments of cupcakes and cakebites. So when the company was planning the grand opening of its latest store, she asked Redstone if he would attend.

He did.

Faulkner Brown said she learned to bake from her mother, who ground her own wheat and baked bread and goodies for five children.

“I can still hear the sound of wheat grinding on Saturday mornings,” she said.

From her father, she inherited an entrepreneurial streak.

Faulkner Brown, a former staffer for former U.S. Rep. Chris Cannon, said she had been running a home-based sweets business when her husband got laid off. They decided to go full time into the cupcakes (and cookies and brownies) business. The company opened its first store in January of 2009.

“I didn’t want to live my life with ‘coulda, woulda, shoulda,’ ” said the 29-year-old mother of three small children.

They have since opened stores in Draper and St. George and plan two more in Utah. The company has been using investor monies for the expansion.

Asked his favorite, Sumner picked the coconut cake.

But, he quickly added, “I think it’s all tasty.”

tharvey@sltrib.com

June 14, 2010 - Posted by beckyols | Utah Cupcake News | Foothill, Opening, salt lake, The Sweet Tooth Fairy