Blogging about cupcakes isn’t always about sprinkles and sunshine. Sometimes you have stories that aren’t all hunky-dorie. This is the case with the current case between Mini’s Cupcakes and LuAnne’s Cupcakes.
If you remember, back in the middle of April I reported my excitement that Park City had a gourmet cupcake company named LuAnn’s Cupcakes. Read the post here. I also noted that I thought one of their flavors, Tiffany Jewels, look almost too similar to the Breakfast at Tiffany’s cupcake found at Mini’s Cupcakes in Salt Lake City.
No big deal, right?
Wrong. Absolutely wrong.
Check out the latest news:
Deseret News Web site Screen Shot on May 19, 2010
Looks like this has evolved into the world of paperwork, lawyers and to be exact: trade dress infringement.
Read the details in this Deseret News article.
Childish. Both Mini’s and this blog.
Her trade dress consists of blue frosting, vanilla cake, silver and white sprinkles and a name she stole from an already recognizable movie. All readily available items to virtually everyone.
If people are confusing her product with someone else, she should be spending the money on better, more visible branding. This is absolutely silly. Leslie should get a clue and stop clogging up our courts.
I remember I first looked at your blog and was immediately turned off. To quote “don’t they look amazingly similar to OUR BELOVED MIMI’S”. barf… I sure hope you’re not paid for your natural unbias. I mean, give me a break.
Very Petty Post,
Thanks for visiting Utah Loves Cupcakes. Of course I’m not paid for my “natural unbias.” I do this as a hobby because I love cupcakes and I love Utah.
I say “beloved” Mini’s because well… it is loved. It is the first cupcake bakery in Utah with a strong business concept and product.
If you’ve read this blog more than just the timeframe of this lawsuit you would obviously know that I am not promoting one singular cupcake bakery. This is a fun place where I can share the latest about cupcakes in Utah. Please enjoy my site, and know that I don’t “cheer” for any one establishment over the other.
I want to see all Utah cupcake businesses thrive.
Thanks,
Becky
I have been visiting the blog for a while now. Love to support local business and definitely love a good cupcake now and then. I have to say that the initial post about LuAnn’s did strike me as biased (and a little back-handed) when I first read it, but wrote it off since this is your blog.
This lawsuit posts sounds more like a gloat. Like you were the one that cracked the case on who else is using blue frosting, vanilla cake and sprinkles. Based on the comments made by Leslie herself on that very post, it may be the case. You support one over the other. That is fine. Just own up to what you are really doing. Leslie is doing a great job of being petty over this, we don’t need a bandwagon.
Yet more proof that anyone touched by the cupcake industry in any way shape or form is a high strung raging drama queen.